<p><strong>Last updated:</strong> April 24, 2026</p>
<h2>1. Introduction</h2>
<p>Luminary Orthodontics, operated by Perseverance Partners, PLLC (“we,” “us,” or “our”), is committed to protecting the privacy and confidentiality of personal and health information entrusted to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal and health information in compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and other applicable laws and regulations.</p>
<h2>2. Information We Collect</h2>
<p>We may collect the following types of information:</p>
<ul>
<li><strong>Contact information:</strong> Name, phone number, email address, and mailing address you provide through our website forms or other communications.</li>
<li><strong>Health-related information:</strong> Information you voluntarily provide about your dental or orthodontic concerns, treatment history, or related health matters.</li>
<li><strong>Communication content:</strong> Messages you send to us via SMS, email, or our contact forms.</li>
<li><strong>Website usage data:</strong> Information automatically collected when you visit our website, including IP address, browser type, pages visited, and time spent on pages.</li>
</ul>
<h2>3. How We Use Your Information</h2>
<p>We use the information we collect to:</p>
<ul>
<li>Respond to your inquiries and schedule consultations</li>
<li>Provide orthodontic care and related services</li>
<li>Send appointment confirmations, reminders, and follow-up communications</li>
<li>Send marketing or promotional messages, but only when you have separately opted in</li>
<li>Improve our website and services</li>
<li>Comply with legal and regulatory obligations</li>
</ul>
<h2>4. SMS / Text Message Communications</h2>
<p>When you provide your phone number and opt in through our website forms or other communications, you consent to receive SMS messages from Luminary Orthodontics. These messages may include:</p>
<ul>
<li>Appointment confirmations and reminders</li>
<li>Follow-up communications about your care</li>
<li>Responses to inquiries you send us</li>
<li>Promotional or marketing messages, but only if you have separately opted in</li>
</ul>
<p><strong>Message frequency varies. Message and data rates may apply.</strong> You can opt out of SMS communications at any time by replying <strong>STOP</strong> to any message you receive from us. For help, reply <strong>HELP</strong>. Your consent to receive SMS messages is not a condition of any purchase or service.</p>
<p><strong>No mobile information, including phone numbers and SMS opt-in data, will be shared with third parties or affiliates for marketing or promotional purposes.</strong> Mobile opt-in information will not be shared with any third parties.</p>
<h2>5. How We Share Your Information</h2>
<p>We do not sell your personal information. We may share your information with:</p>
<ul>
<li><strong>Service providers</strong> who help us operate our practice (such as scheduling, communication, and practice management vendors), all bound by confidentiality obligations.</li>
<li><strong>Healthcare providers</strong> involved in your care, with your authorization where required.</li>
<li><strong>Legal authorities</strong>, when required by law or to protect our legal rights.</li>
</ul>
<h2>6. HIPAA and Protected Health Information</h2>
<p>As a healthcare provider, Luminary Orthodontics is committed to protecting Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Information collected through this website that does not constitute PHI is governed by this Privacy Policy. Information that constitutes PHI is governed by our Notice of Privacy Practices, available upon request at our office.</p>
<h2>7. Data Security</h2>
<p>We implement reasonable administrative, technical, and physical safeguards to protect your information. These include encryption of sensitive data, strict access controls with multi-factor authentication, and regular security audits. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.</p>
<h2>8. Your Rights</h2>
<p>You have the right to access, correct, or delete your personal information. Under HIPAA, you also have the right to:</p>
<ul>
<li>Request access to your health information</li>
<li>Request corrections to inaccurate or incomplete PHI</li>
<li>Request restrictions on how your PHI is used or disclosed</li>
<li>Receive an accounting of disclosures of your PHI</li>
<li>Revoke consent for use of your PHI</li>
</ul>
<p>You may also opt out of marketing communications at any time. To exercise any of these rights, contact us using the information below.</p>
<h2>9. Children’s Privacy</h2>
<p>Many of our patients are minors under the care of a parent or legal guardian. We collect information about minor patients only with the consent of a parent or guardian. We do not knowingly collect personal information from children online without parental consent.</p>
<h2>10. Cookies and Tracking</h2>
<p>Our website may use cookies and tracking technologies to improve your experience. You can set your browser to refuse cookies, but this may limit some features of the website.</p>
<h2>11. Breach Notification</h2>
<p>In the event of a breach of unsecured PHI, we will notify affected individuals in accordance with HIPAA’s Breach Notification Rule, including the nature of the breach, the type of information affected, and steps you can take to protect yourself.</p>
<h2>12. Changes to This Policy</h2>
<p>We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page will reflect any changes.</p>
<h2>13. Contact Us</h2>
<p>If you have questions about this Privacy Policy or your rights regarding your PHI, please contact us:</p>
<p><strong>Luminary Orthodontics</strong><br>
Operated by Perseverance Partners, PLLC<br>
2607 S US Highway 27, Suite 102<br>
Clermont, FL 34711<br>
Phone: 352-644-7727<br>
Email: info@luminaryortho.com</p>
<p>You also have the right to file a complaint with the U.S. Department of Health and Human Services (HHS) Office for Civil Rights if you believe that we have violated your privacy rights.</p>
<p><em>By using our website and services, you agree to the terms of this Privacy Policy. We are committed to protecting your privacy and the security of your information to the fullest extent.</em></p>